Legal
As a Supporter, your business can build my name, my photos and my videos into its own marketing. Backers get one social post a month. Here’s what that covers, why it’s worth it, and how I protect it.
I built and sold my own small business before coming back to the track, so I know what a marketing dollar has to return. This is meant to be one of the best-value things you put your name next to this year.
As a sponsor, you can put my name in your posts, tag me on Instagram (@michaelgirolametto), share my training photos and videos, and tell your customers you back a Canadian athlete, in your own voice.
Not sure where to start? The Idea Library has ready-to-post examples, with captions you can copy.
People view my Instagram content every month. Partners at $250 also get their logo and link on girolametto.ca and my Instagram bio site.
Photos and videos from training and racing, ready for your posts, emails and walls.
85% of Canadians say they’ve swapped or plan to swap U.S. products for Canadian ones (Angus Reid, 2025), and over 80% prefer businesses that give back (Abacus Data, 2024).
A CPA who sold his accounting firm for the chance to chase a childhood Olympic dream one last time. I answer every email myself.
See the businesses already in my corner.
Using my name, photos, videos or story to promote a business requires an active sponsorship. Using them without one isn’t permitted, and it can expose a business to legal claims.
My name and likeness. Canadian courts recognize the wrongful appropriation of a person’s personality: using someone’s name or image for commercial gain without permission.
My photos and videos. My content is protected by copyright under Canada’s Copyright Act. Reposting it in marketing without a licence is infringement.
Implied endorsement. Suggesting I endorse or am connected to your business when I’m not can be misleading under Canadian competition and trademark law.
I use automated web scraping and image searches to monitor websites, social media and online ads for my name, my face, and copies of my photos and videos. Every business I find using them is checked against my list of active sponsors.
If a business is using my content without a sponsorship, here’s what happens:
Most of the time it’s an honest mistake. I’ll reach out and invite you to become a sponsor so you can keep using it.
If you’d rather not sponsor, I’ll ask you to take it down and report copyright infringement to the platform where it’s posted.
If unlicensed commercial use continues, I reserve the right to pursue the remedies available under Canadian law.
Keep Olympic rings, Team Canada logos and other official marks out of your posts.
Use my content to show you support me. Please don’t suggest I personally use or endorse a product unless we’ve agreed to it in writing.
Posts you shared while your sponsorship was active can stay up. New posts need an active sponsorship.
Not sure if something is okay? Email michael@lamettorose.com and I’ll let you know quickly.
Privacy. This site uses Apollo.io website analytics to see which businesses visit, and Stripe to process payments. I use this only to follow up about sponsorships and never sell your information. Email michael@lamettorose.com to ask what I have or to be removed.
Last updated September 30, 2026.