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For Canadian businesses

Build a Canadian athlete into your brand, from $15/month.

Show your customers your business backs Canadian sport. Tell it in your business’s own voice, with a real athlete’s story behind it: I’m 32, a CPA, and I’ve been granted the privilege of training with some of the best in the world to chase a childhood Olympic dream.

Become a partner See how businesses use it

Secure checkout · One click to cancel · Prices in CAD, HST added at checkout

How it works

Your business. My story.

This isn’t a donation. It’s a marketing partnership that shows your customers what your business stands for.

1

Pick your level

Backer, Supporter or Partner, from $15 a month. Secure checkout in under a minute, and one click to cancel anytime.

2

Tell your customers

Share that your business backs a Canadian athlete, in your own voice, anywhere you market. Use photos and videos from my Instagram too.

3

Fuel the chase

Your support covers my training, travel and racing as I chase a childhood Olympic dream one last time, and every month I send you fresh story to share.

Ideas to get you started

How businesses put it to work.

No script, no agency. As a Supporter or Partner, build me into your marketing plan all year, in your business’s own voice. Backers get one social post a month.

Social posts

Introduce the athlete you back, then share milestones and race days as they happen.

“Meet Michael, the Canadian sprinter we’re cheering on as he chases his Olympic dream.”

Newsletters

Give customers a story worth opening, with a monthly update straight from the track.

“This month, our athlete hit 80 km/h. Here’s what’s next.”

Your website

Add it to your About or Community page so new customers see who you support.

“Proud to back Canadian sport.”

In store or in office

A photo by the till or a screen in reception starts real conversations.

“Ask us about the athlete we sponsor.”

Your team

Share the chase with staff. It’s a great story about effort, setbacks and comebacks.

“Our athlete races nationals this weekend. Go Michael!”

Clients and events

A memorable, human talking point for pitches, proposals and client dinners.

“We sponsor a Canadian track cyclist chasing a childhood Olympic dream.”
See the three levels
See full examples, with captions, in the Idea Library →

Big brands pay millions to stand beside athletes.
You can build a real Canadian athlete into your brand for about the price of a cappuccino a day.

Michael Girolametto
Why I built it this way

I know what a marketing dollar has to return.

I started a cloud accounting firm the day I got my CPA, built it for three years and sold it to chase my childhood Olympic dream one last time. Along the way, I bootstrapped a software business, Factors. I know how hard it is for a small business to afford the marketing it knows it needs to grow.

So I built this to be an affordable but meaningful exchange of value. You get a real Canadian athlete’s story to build into your brand. I get to chase my childhood Olympic dream one last time. We both work toward the goals we’re setting.

85%

of Canadians say they’ve swapped or plan to swap U.S. products for Canadian ones.

Angus Reid, 2025
80%+

of Canadians prefer businesses that give back to their communities.

Abacus Data, 2024
Choose your level

Three ways to back Canadian sport.

Start with a monthly post, or build me into your brand across everything you do.

Backer
$15 / month
About 50¢ a day. Less than a coffee.
Tell your followers you back a Canadian athlete.
  • One social media post a month: “We’re proud to support Michael Girolametto…”
  • Use a photo or video from my Instagram feed for it.
  • A monthly inside look at the chase.
Become a Backer
Best value
Supporter
$100 / month
About a cappuccino a day.
Build me into your brand.
  • Use my name, photos and videos anywhere you market: your website, newsletters, social media, in store and with clients.
  • Build our partnership into your marketing plan all year, in your business’s own voice.
  • A monthly inside look at the chase, so you always have fresh story to share.
Become a Supporter
Extremely limited spots
Partner
$250 / month
A cappuccino a day for you and your business partner.
Everything in Supporter, plus a spot on my site.
  • Everything in Supporter.
  • Your logo and a link to your business on girolametto.ca and my Instagram bio site, seen by over 100,000 people a month.
Become a Partner

Prices in CAD. HST is added at checkout. Already subscribed? Request photo permission at michael@lamettorose.com or manage my sponsorship. See the content guidelines.

Secure checkoutPowered by Stripe
One click to cancel, anytime down the road
Where your support goes

Training, travel and racing.

Training

Coaching, testing and the equipment a sprinter needs to keep getting faster.

Travel

Getting to international races, and somewhere to sleep when I'm there.

Racing

Race entries and licences, so I can test myself against the best.

Michael training on a stationary bike in Yonge-Dundas Square Watch on Instagram →

Content like this stops the scroll. Share it as a hook to market your own business, in your own voice.

Already in my corner
Factors Training Athlete's Kitchen Athletes Xcel
Meet the businesses in my corner →
Good questions
How can my business feature our partnership?

Any way that fits your business: social posts, your newsletter, your website, in store, with your team or with clients. Write it in your own voice. You’re welcome to use photos and videos from my Instagram, @michaelgirolametto. Just email me once at michael@lamettorose.com with what you have in mind so I can approve it. Please keep Olympic rings, Team Canada logos and other official marks out of it.

What’s the difference between Backer and Supporter?

Backer covers one social media post a month saying your business is proud to support me, using a photo or video from my Instagram. Supporter lets you build me into your brand everywhere: your website, newsletters, social media, in store and with clients, as often as you like. Partner adds your logo and link on my site and Instagram bio site.

Do I need to write anything, or hire someone?

No. A single post in your own words is plenty to start. If you’d like a hand, tell me about your business and I’ll suggest a caption.

Is this a donation? Do I get a tax receipt?

No. This is a sponsorship of my training, not a charitable donation, so there's no charitable tax receipt. If you're interested in providing more support to the entire Lametto Rose team, you can do so at lamettorose.com and get a charitable donation tax receipt.

Can I cancel or change my level?

Yes. One click to cancel anytime, from the link in your receipt or the manage my sponsorship page. No hard feelings at all!

Want a bigger partnership?

I'd love that. Email me at michael@lamettorose.com and let's get on a call.

Show your customers you back Canadian sport.

Your business, my story, from $15 a month. One click to cancel, anytime.

Become a partner
Back Canadian sportfrom $15/month Become a partner